Quick Facts
- Exclusive Partnership: The St. Regis Deer Valley has partnered with Vivrelle, a luxury accessory club, to offer an on-site library of designer handbags and jewelry.
- Complimentary Access: All hotel guests enjoy free access to the collection, bypassing the usual $139+ monthly membership fee.
- Fashion-Forward Curation: The inventory is specifically curated for mountain chic aesthetics, featuring brands like Dior, Prada, Gucci, and Saint Laurent.
- Unlimited Rotation: Guests can swap their chosen accessories as many times as they wish throughout their stay.
- Strategic Timing: This amenity arrives just as Deer Valley begins its massive expansion, adding 10 new lifts and 100 new runs for the 2025-26 season.
In the rarefied world of Park City, luxury is not merely expected; it is the baseline. As the funicular ascends the mountainside toward the St. Regis Deer Valley, the panoramic views of the Wasatch Range set a dramatic stage. For years, this property has defined the pinnacle of mountain opulence through its personalized butler service and slopeside elegance. However, true luxury is a moving target, and the St. Regis has just set the bar higher.
The hotel has introduced a collaboration that feels like a dream realized for the sartorially inclined traveler: an on-site library of designer bags and accessories provided by Vivrelle. It is a service that understands the modern woman’s dilemma—the desire to look effortlessly "après-ski chic" without the logistical nightmare of packing half a dozen delicate luxury handbags into a ski bag.
The Experience: Your Personal Luxury Library
Imagine arriving at your suite, the fireplace crackling and the scent of cedar in the air, only to realize that your evening ensemble requires exactly the right touch of velvet or shearling. Rather than settling for what fits in your suitcase, you simply visit the hotel’s Vivrelle display. This is not a retail space; it is a shared closet of high-fashion dreams.
Vivrelle is typically a members-only club where the fashion elite pay upwards of $139 per month for the privilege of rotating luxury goods. For guests of the St. Regis Deer Valley, this barrier is removed. The service is entirely complimentary, offering an "open-door" policy to some of the world’s most coveted labels.
"The magic of this amenity lies in its spontaneity. It transforms the act of dressing up for dinner into a playful, sensory experience. You aren't just wearing a bag; you are borrowing a piece of a lifestyle for the night." — Emma Chen
The process is as seamless as the hotel's signature service. Guests can browse the curated collection, select a piece that complements their mood, and keep it for the duration of their stay—or swap it daily to match their different outfits. Whether it’s a diamond-encrusted necklace for a romantic dinner at RIME or a sturdy yet stylish crossbody for a stroll down Main Street, the library provides the perfect finishing touch.
Inside the Closet: Curated for the Slopes
What makes this partnership truly exceptional is the intentionality of the selection. This isn't just a random assortment of designer goods; it is a collection meticulously curated to mirror the "mountain chic" aesthetic of Park City. The textures are rich, the colors are earthy yet bold, and the functionality is surprisingly thoughtful for a winter destination.
The library features a revolving door of icons from the world’s most prestigious fashion houses:
- Dior: Classic silhouettes that bring Parisian elegance to the rugged mountains.
- Prada: Sleek, modern pieces that transition perfectly from the slopes to the lounge.
- Gucci: Bold, statement-making accessories with rich textures like velvet and leather.
- Saint Laurent: Edgy, sophisticated bags that define the evening mood.
- Miu Miu & The Row: For those who prefer understated luxury and "quiet luxury" textures.
Two particular standouts in the current winter collection are the Saint Laurent Le 5 À 7 Suede Shearling hobo bag and the Gucci GG Marmont Matelassé Velvet belt bag. The YSL hobo, with its soft shearling trim, feels like an extension of a plush winter coat, while the Gucci belt bag offers a hands-free, functional luxury that is ideal for navigating the mountain's varied terrain.
Comparing the Value: Vivrelle vs. St. Regis Perk
| Benefit | Standard Vivrelle Membership | St. Regis Deer Valley Guest Perk |
|---|---|---|
| Monthly Cost | $139 - $309 | $0 (Complimentary) |
| Commitment | Monthly/Annual Subscription | Duration of Stay |
| Access Speed | Shipping required | Instant, on-site |
| Variety | Tier-based selection | Access to curated top-tier pieces |
Beyond the Bags: The St. Regis Standard
While the Vivrelle library is the headline-grabbing new addition, it functions most beautifully when woven into the existing fabric of the St. Regis experience. The hotel’s legendary Butler Service is the perfect companion to this fashion perk. If you choose to borrow a larger tote for a day of shopping, your butler can assist in transferring your essentials, ensuring that the transition is as effortless as the style itself.
The true joy of carrying a Dior or Prada piece is found in the rituals of the hotel. Picture yourself descending the grand staircase for the nightly Champagne Sabering ritual. As the blade strikes the bottle and the bubbly flows, your borrowed velvet Gucci clutch catches the golden light of the chandelier. It’s an emotional moment—a feeling of being perfectly "put together" in a setting that demands nothing less.
Later, as you dine at RIME, the hotel’s premier seafood and steakhouse, or enjoy handmade pasta at La Stellina, your accessory serves as a conversation starter. In a town like Park City, where the "runway" often happens on the sidewalk of Main Street, having access to the latest season’s Saint Laurent provides a quiet confidence that defines the refined traveler.
Destination Context: The Evolution of Deer Valley
There has never been a more compelling time to visit this corner of Utah. The St. Regis Deer Valley sits at the heart of a destination undergoing a monumental transformation. Deer Valley Resort is currently embarking on a massive expansion project that will nearly double its skiable terrain.
For the 2025-26 season, the expansion will introduce 10 new lifts and 100 new runs, creating a vast new gateway into the resort. This growth ensures that Deer Valley remains not just a premier skiing destination, but a global hub for luxury lifestyle and outdoor adventure. The Vivrelle partnership is a reflection of this growth—an evolution of the guest experience to match the grander scale of the mountain itself.
FAQ
Do I need to be a Vivrelle member to use the bag library at St. Regis Deer Valley? No. The partnership allows all registered guests of the St. Regis Deer Valley to use the collection for free during their stay, regardless of their membership status with Vivrelle.
Are there any fees or deposits required? There is no additional cost to borrow the items. However, guests are responsible for the items while in their possession, and the hotel's standard policies regarding damaged or lost property apply.
Can I take the bags off-property? Absolutely. The amenity is designed for you to use throughout your time in Park City, whether you are heading to dinner on Main Street or attending a local gallery opening.
Conclusion
The St. Regis Deer Valley has always understood that luxury is about the details—the perfectly chilled glass of wine, the fire lit at just the right moment, the intuitive service of a dedicated butler. By introducing the Vivrelle designer library, they have extended that intuition to the guest's wardrobe.
It is a rare treat to be able to travel light yet arrive in style, knowing that a closet of Dior, Prada, and Saint Laurent awaits you in the mountains. For the modern traveler who values both the thrill of the slopes and the elegance of the evening, this isn't just an amenity—it's an invitation to experience Park City at its most fashionable.
