Quick Facts
- The 2025 Winner: For the 2025 Readers’ Choice Awards, Hilton Head Island in South Carolina has been crowned the #1 island in the United States.
- State Dominance: Florida leads the nation in island hospitality, claiming 33% of the top spots on this year's list, with winners ranging from the Gulf Coast to the Atlantic.
- Voter Turnout: A staggering 757,109 votes were cast in this 38th annual survey, reflecting a robust post-pandemic enthusiasm for domestic coastal retreats.
- Unique Highlight: Mackinac Island in Michigan remains the highest-rated car-free destination, offering a historical experience preserved by horse-drawn carriages and bicycles.
The travel landscape of 2025 reflects a sophisticated shift in consumer behavior. While international borders are fully open, American travelers are increasingly seeking the "high-end domestic" experience—destinations that offer world-class luxury without the logistical friction of long-haul flights. The 38th annual Readers’ Choice Awards serve as a definitive barometer for this trend. With over three-quarters of a million votes recorded, the data points toward a preference for islands that balance natural preservation with refined infrastructure.
This year’s rankings reveal a fascinating geographic concentration. While Hawaii continues to hold its prestige, the East Coast and the Gulf of Mexico have emerged as the primary drivers of domestic island tourism. Florida, in particular, has solidified its status as the "Island State," accounting for one-third of the entire top-15 list. From the rugged charm of New England to the volcanic peaks of the Pacific, here is the authoritative guide to the best islands in the United States for 2025.
1. Hilton Head Island, South Carolina: The Undisputed Champion
Retaining its position at the apex of American travel, Hilton Head Island was voted the #1 island in the U.S. for 2025. What distinguishes Hilton Head from its peers is not merely its 12 miles of pristine, hard-packed sand, but its meticulous commitment to eco-friendly development. Unlike the high-rise corridors found elsewhere, Hilton Head maintains a "low-profile" aesthetic where the architecture is intentionally hidden beneath a canopy of live oaks and palmettos.
The island’s appeal is multi-dimensional. For the sporting enthusiast, it remains a global mecca for golf and tennis, boasting over 24 championship courses. For families, the appeal lies in the safety of its 60 miles of bike trails and the cultural richness of the Gullah heritage, which the local community continues to preserve and share.
James Wright's Perspective: Hilton Head’s victory is a testament to consistency. In a year where travelers prioritized reliability and high-service standards, this South Carolina gem delivered an equilibrium of outdoor activity and upscale leisure that is difficult to replicate.
Pro Tip: Book a room at the Omni Hilton Head Oceanfront Resort, a reader favorite known for its multi-pool complex and direct access to the most tranquil stretches of beach on the island.
View Omni Hilton Head Resort →
Getting There: Most travelers fly into Savannah/Hilton Head International Airport (SAV). From there, it is a scenic 45-minute to one-hour drive across the bridge onto the island.
2. Kiawah Island, South Carolina
Securing the second spot is Kiawah Island, a destination that serves as the quieter, more exclusive sibling to Hilton Head. This barrier island is defined by its private residential feel and the legendary Sanctuary Hotel. Kiawah is less about "resort life" and more about immersion in a maritime forest ecosystem. It remains one of the few places on the Atlantic coast where you can witness dolphins strand-feeding—a rare hunting behavior unique to this region.
While much of the island is gated, Kiawah Beachwalker Park provides the public with access to the same spectacular shoreline that resort guests enjoy. It is the ideal destination for travelers who find Hilton Head too bustling and prefer the silence of the salt marsh.
3. Maui, Hawaii: The Resilience of Paradise
Maui remains the crown jewel of the Hawaiian archipelago for 2025. Despite the challenges faced in recent years, the island’s tourism infrastructure has demonstrated remarkable resilience. Readers continue to rank Maui highly for its diverse microclimates—ranging from the lush rainforests of Hana to the moon-like crater of Haleakala.
The "Road to Hana" remains the quintessential American road trip, a 64-mile journey featuring 59 bridges and over 600 curves. For those seeking luxury, the Wailea district offers a concentration of five-star resorts that set the global standard for Polynesian hospitality.
Highlight: Do not miss the sunrise at Mount Haleakala. At 10,023 feet above sea level, you are literally standing above the clouds.
4. Oahu, Hawaii
Often dismissed as too "urban," Oahu has seen a resurgence in the 2025 rankings as travelers rediscover its cultural depth. Beyond the high-energy pulse of Waikiki, the North Shore offers a rugged, laid-back surf culture that feels worlds away from Honolulu. Oahu wins on its ability to provide a "choose your own adventure" vacation: world-class shopping and dining in the city, or world-class hiking and snorkeling on the windward side.
5. Lanai, Hawaii: The Exclusive Sanctuary
For those who value privacy above all else, Lanai remains the ultimate retreat. Owned largely by Larry Ellison, the island has been curated into a high-end sanctuary. With only two major resorts—both managed by Four Seasons—the island offers a level of seclusion that makes it a favorite for celebrities and high-net-worth individuals. The Sensei Lanai has specifically become a leader in the wellness travel space, offering data-driven health retreats in a tropical setting.
State Spotlight: Florida’s Unprecedented Dominance
One of the most significant takeaways from the 2025 Readers’ Choice Awards is the overwhelming preference for Florida’s islands. Florida represents 33% of the top-rated islands, a statistic that underscores the state’s success in marketing its diverse coastal ecosystems. From the shell-strewn beaches of the Gulf to the historic charm of the Atlantic coast, Florida has mastered the "island getaway" without the need for a passport.
9. Amelia Island
Located on the northeastern border of Florida, Amelia Island offers a distinct "Southern" island experience. It is famous for its 13 miles of uncrowded beaches and the historic district of Fernandina Beach, which features 50 blocks of Victorian-era architecture.
11. The Florida Keys
The Florida Keys continue to captivate readers not just for the destination, but for the journey. The Overseas Highway, a 113-mile chain of roads and bridges, is one of the most iconic drives in the world. While Key West offers the famous nightlife of Duval Street, islands like Islamorada and Key Largo are preferred by those seeking world-class sportfishing and scuba diving in the only living coral barrier reef in the continental U.S.
15. Sanibel Island
Rounding out the list is Sanibel Island, which has made a heroic comeback in the rankings. Known as the "Seashell Capital of the World," the island’s unique east-west orientation allows it to catch over 250 varieties of shells. The lack of stoplights and a strict ban on buildings taller than the tallest palm tree ensure that Sanibel retains its "Old Florida" soul.
Best for Unique Experiences: The 2025 Category Winners
While many islands on the list share similar traits of sun and sand, several winners were chosen for their distinct, one-of-a-kind identities.
12. Mackinac Island, Michigan: The Car-Free Escape
Mackinac Island is a statistical anomaly in the modern world. Since 1898, motorized vehicles have been banned, making it the top-rated car-free island in the U.S. Visitors arrive by ferry and navigate the island via bicycle, on foot, or by horse-drawn carriage. The island is a masterclass in Victorian preservation, anchored by the legendary Grand Hotel, which boasts the world’s longest porch.
Pro Tip: Sample the world-famous Mackinac Island fudge, but do so away from the main ferry docks to find the smaller, artisanal batches.
Getting There: Take a ferry from either St. Ignace or Mackinaw City. The crossing takes approximately 18-20 minutes.
10. Big Island (Hawaii), Hawaii: The Adventure Hub
If Maui is for relaxation and Lanai is for privacy, the Big Island is for adventure. It is the only place in the U.S. where you can experience nearly every climate zone—from tropical rainforest to sub-arctic tundra. The Volcanoes National Park remains the primary draw, where visitors can witness the raw power of Kilauea and Mauna Loa.
Dining Note: For an authentic local experience, head to the town of Waimea for grass-fed beef from the Parker Ranch or fresh sushi that rivals anything found in Tokyo.
Regional Favorites: East Coast vs. The Gulf
The remaining winners on the 2025 list highlight the regional diversity of the American coastline.
- #7 Nantucket, Massachusetts: The quintessential New England escape. Nantucket is defined by its gray-shingled cottages, cobblestone streets, and whaling history. It remains a high-society summer staple that feels remarkably grounded in maritime tradition.
- #6 South Padre Island, Texas: A standout for the Gulf Coast, South Padre has pivoted away from its "Spring Break" reputation toward family-oriented eco-tourism. Its sea turtle conservation efforts and massive sandcastle-building lessons make it a unique Texas treasure.
- #13 Tybee Island, Georgia: Located just 20 minutes from historic Savannah, Tybee offers a quirky, colorful beach vibe. It’s the place for "barefoot elegance," featuring a historic 18th-century lighthouse and some of the best wild-caught shrimp in the South.
- #14 Santa Catalina, California: This is the West Coast’s answer to the Mediterranean. Located off the coast of Los Angeles, the town of Avalon feels like an Italian seaside village. It’s a favorite for day-trippers and those seeking rugged hiking in the island’s interior.
2025 US Island Rankings Summary
| Rank | Island | State | Primary Draw |
|---|---|---|---|
| 1 | Hilton Head Island | South Carolina | Golf, Beaches, Biking |
| 2 | Kiawah Island | South Carolina | Luxury, Wildlife, Privacy |
| 3 | Maui | Hawaii | Adventure, Luxury Resorts |
| 4 | Oahu | Hawaii | Culture, Surfing, Dining |
| 5 | Lanai | Hawaii | Seclusion, Wellness |
| 6 | South Padre Island | Texas | Family, Conservation |
| 7 | Nantucket | Massachusetts | History, New England Vibe |
| 8 | Martha's Vineyard | Massachusetts | Coastal Charm, Boutique Shops |
| 9 | Amelia Island | Florida | Nature, Historic District |
| 10 | Big Island | Hawaii | Volcanoes, Climate Diversity |
| 11 | Florida Keys | Florida | Diving, Road Trips, Nightlife |
| 12 | Mackinac Island | Michigan | Car-free, Victorian History |
| 13 | Tybee Island | Georgia | Lighthouses, Seafood |
| 14 | Santa Catalina | California | Hiking, Mediterranean Vibe |
| 15 | Sanibel Island | Florida | Shelling, Quiet Retreats |
Methodology: How the Awards Were Decided
The Readers’ Choice Awards represent the longest-running and most prestigious recognition of excellence in the travel industry. The 2025 rankings were determined by a record-breaking 757,109 participants who rated their travel experiences across several key criteria:
- Natural Attractions: The quality of beaches, parks, and scenery.
- Activities/Sights: The variety of things to do, from museums to hiking.
- Food/Dining: The quality and diversity of the local culinary scene.
- Friendliness: The hospitality of the local population and service staff.
- Value: The perceived worth of the experience relative to the cost.
Each island was scored on a 100-point scale, with Hilton Head Island achieving a near-perfect aggregate score to take the top spot.
FAQ: Planning Your 2025 Island Getaway
Which is the best island in the United States for 2025?
Hilton Head Island in South Carolina was voted the #1 island in the U.S. in the 2025 Readers’ Choice Awards. It is highly regarded for its balance of world-class golf, expansive beaches, and family-friendly infrastructure.
Which state has the most award-winning islands in 2025?
Florida dominates the 2025 rankings, accounting for 33% (one-third) of the top-rated islands. This includes diverse destinations like Sanibel, Amelia Island, and the entirety of the Florida Keys.
What are the best car-free islands to visit in the US?
Mackinac Island in Michigan is the premier car-free destination in the United States. Since the late 19th century, automobiles have been banned, requiring all visitors and residents to travel by bicycle, foot, or horse-drawn carriage.
When is the best time to visit the Florida Keys?
For the best weather and fewest crowds, aim for the "shoulder season" between March and May. This avoids the peak humidity of summer and the height of the Atlantic hurricane season (June through November).
Conclusion
The 2025 Readers’ Choice Awards confirm that the American traveler is looking for more than just a beach; they are looking for a sense of place. Whether it’s the timeless, car-free streets of Mackinac Island, the volcanic majesty of the Big Island, or the refined coastal luxury of Hilton Head, this year's winners represent the pinnacle of domestic hospitality.
As a travel critic, my final analysis is this: the "best" island is the one that aligns with your specific travel values. If you seek activity and infrastructure, the East Coast winners are your best bet. If you seek raw nature and spiritual renewal, the Pacific remains unmatched. Regardless of your choice, the 2025 list proves that you don't need a passport to find paradise.
Are you ready to book your 2025 escape? Explore our detailed guides on the best resorts within these winning islands to ensure your next vacation is truly award-worthy.
